Branding is a term that is thrown-around frequently in the modern world of marketing and advertising. But, what does it really mean and why is it so important?
First, let’s clear some up some misconceptions. A product and a brand are not the same thing. A product is technically “anything that can be offered to a market that might satisfy a want or need.” A brand is technically “a name, term, design or other feature that distinguishes one seller's product from those of others.” Basically, a you apply a brand to a product to make it unique. A brand is your identity.
With the invention and advocation of the Internet, a swath of media has filled our daily lives. More companies and products are coming to light every day. In addition, people have developed filters that have allowed the blocking of certain messages that they deem unnecessary. With all this in mind, it is ever more important to distinguish yourself from others and learn to communicate your message well. This is where branding comes in.
A good example of branding that has been used time and time again is from Apple. From the “Think Different” campaigns to the iPod, the company has defined itself. We see Apple as simple, yet elegant. We see them as innovative. We see them as a company that produces luxury electronics.
We know that not every company can be like Apple, but it is, in any case, still important to know who you are and what you want your consumers to know about you.
At ZebraGraphics, we can help you create your identity and visually communicate it to the world. It’s simple.
It all starts with a good logo. Professional logo design will help your company make your mark. The best logos are the simplest. You want a clean mark and clear text that your clients can easily identify and remember. We'll begin by discussing what sets you apart from your competition. Our team of trained professionals know typography and illustration and will provide sketches to direct us in narrowing down your "look." Once we're on the right path, our designers will incorporate your uniqueness into a mark that is clearly YOU. The finished product will be provided to you in black and white and color options in an array of file formats you can use to keep your brand consistent across every platform.
Once we've nailed down the perfect logo, you're going to be ready to show it off to your clients. Make all your corporate communication memorable with well-designed stationery from ZebraGraphics. We can provide you with everything from business cards and letterhead to custom thank you cards and matching envelopes. The more your clients see your logo, the more top-of-mind awareness you'll create.
And good branding doesn't end with your business card. Keep your look consistent from the small things like brochures and flyers to the big stuff like signs and banners. ZebraGraphics makes consistency simple. Since we know your look, we can help you maintain it!
Let us #SimplifyYourBrand.