This page provides application-specific files with guidelines for standard products. The purpose of these templates is to assist you with file preparation and to minimize any delay in processing provided files due to discrepancies in file types, dimensions, DPI, etc.
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WHAT IS VARIABLE DATA MARKETING YOU ASK?
Variable data is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising and invoicing on selfmailers, brochures or postcard campaigns.